Adjustable mounting bracket apparatus and method

ABSTRACT

An adjustable mounting bracket comprising a body portion adapted to be one or both of connected to or disposed on a support structure and an interchangeable and/or replaceable attachment, adapted to be one or both of connected to or disposed on the body portion.

BACKGROUND

The activities of marketing and advertising are important parts of theeconomy. Effective marketing and advertising introduce and promoteproducts or services that otherwise would not be known to the consumingpublic. The consumer would typically desire information about a productor service before the consumer would consider purchasing that product orservice. Marketing and advertising provide this information to theconsumer to thereby inform the consumer about the existence of theproduct or service and its various attributes.

Public venue advertising is ubiquitous. Venues will often sell space toadvertisers to promote specific products and generate additionalrevenue. The advertising can be displayed in many ways, such as onbillboards, on walls, on electronic displays, on printed material, andother ways. However, because of the often remote (e.g., billboards) ortransient (e.g., napkins) nature of these existing types ofadvertisements, they may fail to adequately grab the consumer'sattention, or capture the consumer's eye in a manner that would leavethe desired lasting impression. Thus, there appears to be an open nichefor alternative advertising methods to accommodate the valuablecommercial resource of the immediate visual area directly in front ofthe consumer in a captive-audience venue.

Cupholders and other seating structures such as seatbacks are frequentlyfound in public and private venues where seating is common and beveragesare served. Such seating structures are generally positioned so as to beconveniently accessible to the patrons sitting in the seats provided.For example, a typical seating structure such as a cupholder may be inposition in front of the patron or in front of the patron's drinkingarm, so that the patron can place their drink in the cupholder when notdrinking and reach their drink easily when desired. Cupholders may bemounted or affixed to the seat backs of the row in front of a patron oron each armrest, so that they are readily accessible to the patron whileat the same time not interfering with the comfort of others in thepublic venue.

SUMMARY

The present developments relate to a mountable adjustable bracketapparatus. In some respects, the mounting bracket is a modular bracketthat may be attached to a seat structure, other seat supportedapparatus, either as a base unit or retrofit apparatus. In oneimplementation, the mounting bracket is a modular bracket that may beattached to a wall or other vertical member. In one aspect, the mountingbracket hereof, may have an angle built-in or molded-in to the body ofthe mounting bracket. In this way, the mounting bracket hereof maycompensate for the recline or incline of the support member to which itis attached. This may allow the attachment to be more parallel to thefloor, hence the items placed in the attachment may be more parallel tothe floor. This may be important because a liquid receptacle may spillits contents if it is not positioned parallel with the floor. Otheritems disposed with or within the attachment may also benefit from thisfeature.

Disclosed herein is at least an adjustable modular mounting bracketwhich is capable of being attached to a seat, seat back, arm rest, orseat support structure. In some implementations, the adjustable modularmounting bracket has an angle built in to the structure prior tomounting. In other implementations, the adjustable modular mountingbracket does not have an angle built-in to the structure, butnonetheless can have its cant or tilt adjusted after being secured to astructure, or after mounting.

The present disclosure also relates to advertising apparatuses and/ormethods which in some implementations may be or may include a seatstructure or other seat supported apparatus, either as a base unit or asa retrofit apparatus, and in some examples may include a seat, a seatback, or a cupholder or a cupholder attachment apparatus either havingone or more replaceable devices attachable thereto, as in some examplesincluding an insert or inserts, also referred to herein in someexamples, as appurtenant panels and/or emblems. In many instances,either of the devices, whether panels or emblems could be used foradvertising purposes, which may be adapted to be manufactured as partsof or otherwise may be installed on existing seats, either as orattachable to or apart from cupholders for improved exposure to thetarget audience of the advertising. The attachment portion of such anattachment apparatus may in some implementations be adapted to be anintegral part of or may fit into or onto an existing cupholder that hasbeen previously installed on a seat or seatback in the venue. Existingcupholders can have various shapes, and one or more of the cupholderattachment apparatuses described here may be adapted to a variety ofexisting cupholders.

In some implementations of an advertising apparatus hereof, theapparatus may be attached or removed without the use of any specialtools. In other implementations, the apparatus may be desirably set asdifficult to remove; one or more special tools may be adapted formounting and/or removal. Such special tools and/or a special method forinstalling and/or removing such apparatuses and/or the emblems and/orother appurtenant display panels or other such devices may beimplemented to avert vandalism as by undesirable removal of theapparatus, emblem or appurtenant device.

The advertising devices whether as inserts or appurtenant panels and/oremblems may be pre-attached to the advertising apparatus beforeinstallation on an existing cupholder or may be attached after theadvertising apparatus has been installed on the seatback or cupholder orother support structure. When usable with a cupholder, the cupholderfunctionality would still be accessible to a patron after theadvertising apparatus has been mounted in place. Once the appurtenantpanel and/or emblem has been installed, or if it has been preinstalled,it may be visible to a patron who would be using that cupholder and inmany cases may also be viewable by other patrons of the establishment.The appurtenant panel and/or emblem may also carry advertising materialto thus add value in informing the patron or patrons of sponsorship orgoods or services available to them. The advertising device; e.g., theappurtenant panel and/or the emblem may be removable, replaceable and/orinterchangeable with other such panels or emblems carrying differentadvertising indicia, so that advertising messages may be readily changedupon proprietor desire.

Different versions of advertising apparatus may be installed on the sametype or style of seatback, cupholder or other support structure;conversely, the same advertising apparatus may be adapted to beinstalled on a variety of seats, cupholders or other support structures.Installation and placement may depend on a variety of factors, includingthe position of the patron, the position of the seat, the type of seat,or the flow of traffic around the seat. The advertising apparatus may bemade of an easily moldable material, and the appurtenant panel may alsobe made of an easily moldable material or often alternatively of a diecut resilient material, so that both advertising apparatus andappurtenant panel may be made in a variety of colors, and adapted tobear whatever advertising is desired. Similarly, an emblem member may beconstructed from the same or different materials and/or colors and maycarry one or more alternative emblems for purposes to be describedhereinbelow.

These and still further aspects as shall hereinafter appear are readilyfulfilled by the present developments in one or more remarkable and/orunexpected manners as will be readily discerned from the followingdetailed description of exemplary implementations thereof especiallywhen read in conjunction with the accompanying drawings in which likeparts bear like numerals throughout the several views.

BRIEF DESCRIPTION OF THE DRAWINGS

In the drawings:

FIG. 1 provides a side view of a seat support structure and oneimplementation of the adjustable modular cupholder and advertisingapparatus.

FIG. 2 provides a side view of an adjustable modular cupholderadvertising apparatus attached to a seat support structure.

FIG. 3 provides a side view a an adjustable modular cupholderadvertising apparatus secured to a seat support structure that has arecline in the vertical member of the seat support structure.

FIG. 4 includes FIGS. 4A and 4B; FIG. 4A provides a side view of oneimplementation of an angled modular mounting bracket with adjustableangle support; and FIG. 4B provides a side view of anotherimplementation of an angled modular mounting bracket with an adjustableangle support and technology storage space.

FIG. 5 includes FIGS. 5A and 5B, FIG. 5A provides a side view of amodular mounting bracket with adjustable angle support and FIG. 5B whichis a side view of another implementation of a modular mounting bracketwith an adjustable angle support and technology storage space.

FIG. 6 includes FIGS. 6A, 6B, 6C, 6D, and 6E; FIG. 6A provides a sideview of a mounting bracket; FIG. 6B provides a side view of a mountingbracket with a cupholder and advertising apparatus secured to themounting bracket; FIG. 6C provides a side view of a mounting bracketconfigured, adapted and/or connected to a pole holder; FIG. 6D providesa side view of a mounting bracket with a mobile phone holder attachedthereto; and FIG. 6E shows a side view of a mounting bracket with aholder for an electronic and mobile tablet attached thereto.

FIG. 7 includes FIGS. 7A and 7B; FIG. 7A provides an isometric view ofthe internal configuration and molding of an angled modular mountingbracket with adjustable angle support and FIG. 7B is an isometric viewof an angled mounting bracket with technology storage space.

FIG. 8 provides a side view of one implementation of a modular mountingbracket with adjustable angle support connected to a cupholder andadvertising apparatus.

FIG. 9 provides an isometric view from the back of a modular mountingbracket with adjustable angle support connected to a cupholder andadvertising apparatus in retracted position.

FIG. 10 provides an isometric view from the front and underneath of amodular mounting bracket with adjustable angle support connected to acupholder and advertising apparatus in one of several adjustablepositions.

FIG. 11 provides a respective view of yet another version of anadvertising apparatus hereof, wherein the advertising apparatus isadapted to be affixed to a support structure such as a cupholder.

FIG. 12 provides a partially exploded view of yet another version of amodular mounting bracket with adjustable angle support connected to anadvertising apparatus hereof, wherein the advertising apparatus isadapted to be affixed to a support structure such as a cupholder.

FIG. 13 includes sub-part FIGS. 13A, 13B, 13C, 13D, 13E, 13F, 13G, and13H; FIG. 13A provides a front elevation view; FIG. 13B shows a top planview; FIG. 13C provides a bottom plan view; FIG. 13D provides a sideelevation view; FIG. 13 E shows an elevation view from the back; FIG.13F provides a cut-away view when viewed from the top, FIG. 13G shows aside cut-away view; and FIG. 13H provides an enlarged view of a detailedarea of an attachment mechanism (or flange) that may be configured foruse with the adjustable mounting bracket and other implementations of anadvertising apparatus hereof.

FIG. 14, which includes sub-part FIGS. 14A, 14B, 14C, 14D, 14E, and 14F,provides views of implementations of the mountable bracket, cupholderattachment, and advertising apparatus hereof; specifically, FIG. 14Aprovides a front elevation view; FIG. 14B provides a side view; FIG. 14Cprovides a plan view from the bottom side; FIG. 14D provides a backelevation view; FIG. 14E provides an isometric view from the front andbottom; and FIG. 14F provides an isometric view from the back andbottoms of the mountable bracket, cupholder, and advertising apparatushereof.

FIG. 15, which includes sub-part FIGS. 15A, 15B, 15C, 15D, 15E, 15F,15G, and 15H, provides views of an exemplar of an implementation of themounting bracket and attachment hereof; FIG. 15A provides a top planview of a mounting bracket; FIG. 15B shows an isometric view of amounting bracket; FIG. 15C provides a side view; FIG. 15D provides analternative side view as that of FIG. 15C; FIGS. 15E and 15F provideback elevational views of the mounting bracket; FIG. 15G provides anenlarged view of a detailed area of the mounting bracket; and FIG. 15Hshows an additional isometric view.

FIG. 16 includes sub-part FIGS. 16A, 16B, 16C, 16D, 16E, 16F, and 16G;FIG. 16A provides a top plan view; FIG. 16B provides an isometric view;FIG. 16C shows a side view; FIG. 16D provides a front elevation view;FIG. 16E provides a back elevation view; FIG. 16F provides a plan viewfrom the bottom; and FIG. 16G provides an alternative isometric view ofan exemplar implementation of a mounting bracket with an angle built into the mounting base (or angular mounting base), cupholder attachment,and advertising apparatus hereof.

FIG. 17 includes sub-part FIGS. 17A, 17B, 17C, 17D, 17E, 17F, 17G, and17H; FIG. 17A provides a top plan view; FIG. 17B provides an isometricview; FIG. 17C provides side view; FIG. 17D shows an alternative andopposite side view; FIG. 17E provides a back elevational view of a flatbacked base portion for use with a vertical structure, for example awall; FIG. 17F provides a back elevational view of an angled bodyportion; FIG. 17G provides an enlarged view of a detailed area; and FIG.17H provides an alternative isometric view of an exemplaryimplementation of the mounting bracket with an angle built in to thebase.

FIG. 18 includes sub-part FIGS. 18A, 18B, 18C, and 18D; FIGS. 18A and18B provide cross-section or cut-away views; FIG. 18C provides a sideview; and FIG. 18D provides an alternative and opposite side view; thesub-parts FIGS. 18A, 18B, 18C, and 18D, showing the mountable bracket,cupholder, and advertising apparatus connected to a seat structure.

FIG. 19 includes sub-parts FIGS. 19A, 19B, 19C, 19D, 19E, 19F, 19G, and19H; where FIG. 19A provides isometric view; FIG. 19B provides a topplan view; FIG. 19C provides a side elevation view; FIG. 19D provides asecond and opposite side elevation view; FIG. 19E provides a cut-awayview; FIG. 19F provides a front elevation view; FIG. 19G provides abottom plan view; and FIG. 19H provides an isometric view; where FIGS.19A, 19B, 19C, 19D, 19E, 19F, 19G, and 19H, hereof all show an exemplaryimplementation of an emblem that may be configured, connected, adapted,and/or attached to an attachment and/or advertising apparatus hereof.

FIG. 20 includes sub-parts FIGS. 20A, 20B, 20C, 20D, 20E, and 20F. FIG.20A provides an exploded isometric view of a mounting bracket with anunattached cupholder attachment including an advertising apparatus withan appurtenant panel and an advertising emblem member. FIG. 20B providesan elevational view of a tool for use in applying and/or removing anadvertising apparatus such as that of FIG. 20A. FIGS. 20C, 20D, 20E and20F provide isometric, elevation, and plan views of an appurtenant panelfor an advertising apparatus such as that in FIG. 20A.

FIG. 21 includes sub-parts FIGS. 21A, 21B, 21C, and 21D. FIG. 21Aprovides an isometric view of yet another version of a cupholderattachment and FIG. 21B provides an isometric view of a mounting bracketused with an attachment of FIG. 21A. FIG. 21C provides another isometricview of yet another alternative cupholder attachment and FIG. 21Dprovides an isometric view of a mounting bracket configured for use withan attachment of FIG. 21C.

DETAILED DESCRIPTION

The present developments relate to a mountable adjustable bracketapparatus, or in some instances mounting bracket. In someimplementations, the mounting bracket is a modular bracket that may beattached to a seat structure, other seat supported apparatus, either asa base unit or retrofit apparatus. In one implementation, the mountingbracket is a modular bracket that may be attached to a wall or othersubstantially vertical member. In one aspect, the mounting brackethereof, may have an angle built-in or molded-in to the body of themounting bracket. In this way, the mounting bracket hereof may followthe recline or incline of the substantially vertical support member towhich it is attached. In other implementations, the adjustable modularmounting bracket does not have an angle built-in to the structure, butnonetheless allows for the cant or tilt to be adjusted for an attachmentapparatus after being secured to a structure, or after mounting.

Moreover, the developments hereof relate to a variety of advertisingapparatuses typically configured to display advertising on or adjacentan external surface highly visible to consumers. In manyimplementations, the advertising apparatus is adapted to be attached toa support structure, typically, a support surface which may be found ina captive-audience venue. Such a support surface in some instances maybe or may be on or otherwise associated with patron seats or seatingstructures, as for example on seat backs or arm rests. In a furthervariety of examples, the advertising apparatus may alternatively be afree-standing apparatus. Some advertising apparatuses hereof mayentertain no other functionality, other than providing an advertisingsurface; whereas, other apparatuses may have built-in alternativefunctionalities, such as seats or seatbacks or providing containers orsupports for patron/consumer items such as drink cups, reading orwriting material, programs, writing utensils, personal electronicdevices, or other items. In some implementations, the advertisingapparatus may be integral with or otherwise attachable to previouslyinstalled consumer item-holding apparatuses acting as the supportstructure, as for example being an integral cupholder/advertisingapparatus or being adapted to be coupled to one or more of a variety ofpre-existing or to-be-developed cupholders. Such apparatuses may bedisposed in stadiums, arenas, theatres, or other public or privatevenues for view by the patrons thereof.

The developments disclosed herein in some implementations further relateto the use of electronically enabled digital technology to facilitatethe advertisements placed on displays disposed in the seating envelope.The term seating envelope refers generally to the immediate area that apatron or consumer occupies or is seated in during an event at acaptive-audience venue. The seating envelope may include the seatsupport structure, the seat back, the seat bottom, one or more seatstanchions, bleachers, risers, armrests, cupholders, mounting brackets,mountable holder assemblies for beverage and food holding, concessiontrays, container holders, and other structures that may be adapted toincrease the comfort, functionality, usability, and enjoyability of thepublic venue and the seating areas disposed therein. The seatingenvelope at most public venues is limited by space available to addadditional items due to the desire to provide high density seating in aconfined space. Therefore, the developments hereof disclose structureand housing for an accessible cavity for storage of technology andelectronics within the body of a mounting bracket. These accessible, butsecurable and tamper-proof cavities may provide several locations toplace and store the necessary single board computer, battery, Near FieldCommunication (NFC) technology, speaker, interactive buttons, motionsensor, occupancy sensor, charging ports, photocells, and otherelectronically connected and enabled apparatuses. Alternative,developments related to use of electronics and technology may beimportant to developments and advancements of the seating envelopegenerally; however, a description of the integration, use, andimplementation may be beyond the scope of this disclosure and thedevelopments hereof.

FIG. 1 provides a side view of a seat support structure and oneimplementation of an adjustable mounting bracket 100, cupholder 110,seat stanchion 120, and advertising apparatus 130. In this firstalternative configuration, the mounting bracket 100 has an angled bodyportion 102 (sometimes referred to as base, or base portion), adapted tobe connected to and/or disposed on and/or with a cupholder 110, and anupdateable, replaceable, or advertising device 130, here an appurtenantpanel, which may be readily adapted for display of advertising material.In one implementation, (not displayed in this FIG. 1) the appurtenantpanel could be of a variety of a types including adhesive material on apanel or could be reverse printed or imaged on the back side of a clearmaterial to deter scratching or vandalism to the image, or could beremovable or could be integrally formed thereon, or as part thereof. Inanother implementation, the advertising device 130, may be a flexibledigital display that is connected to the electronics and technologydisposed in a seat support structure 140, seatback, and/or seat bottom(the seatback and seat bottom are not shown in FIG. 1). The cupholder110 holds the drink container 129 (i.e. plastic cup, bottle, or can). Insome implementations, the advertising device 130 may be a digitalelectronic display and may be black and white, grayscale, partial color,or full color, and may include an LCD (liquid crystal display), LED(light emitting diode), OLED (organic light emitting diode), AMOLED(active-matrix organic light-emitting diode), plasma or PDP (plasmadisplay panel), an e-ink display, or an e-paper display.

FIG. 2 provides another implementation of an adjustable mountingbracket. In this implementation, the adjustable mounting bracket 100 ismounted, connected, and secured to a vertical mounting surface 150. Inthis alternative configuration of an adjustable mounting bracket 100, aflat body portion 160 (sometimes referred to as a base, base portion,and/or base element) is adapted to be connected to and/or disposed onand/or with a cupholder 110, and an updateable, replaceable, oradvertising device 130, here an appurtenant panel, which may be readilyadapted for display of advertising material. In one implementation (notdisplayed in this FIG. 2) it could be of a variety of a types includingadhesive material on a panel, or could be reverse printed or imaged onthe back side of a clear material to deter scratching or vandalism tothe image, or could be removable or could be integrally formed thereon,or as part thereof. In another implementation, the advertising device130, may be a flexible digital display that is connected to theelectronics and technology disposed elsewhere in the seating envelope,or in some instances, shown elsewhere in this disclosure, in themounting bracket itself. In yet other implementations, not shown here,the digital display may be a flat digital display that is disposed ofand connected to the adjustable modular mounting bracket 130. Theimplementations of FIG. 1 and FIG. 2, demonstrate that in someimplementations of the developments hereof, the mounting bracket mayhave an angle built in to the body or base of the mounting bracket (asshown in 102 of FIG. 1), while other mounting brackets described anddisclosed herein, do not have an angle built in to the body or baseportion of the mounting bracket (as shown in 160 of FIG. 2).

FIG. 3 provides an implementation of an adjustable mounting bracket 100,disposed and secured to an angled and/or reclined mounting surface 170,which may be a seat stanchion 120 (as in FIG. 1) or may be a seatsupport structure 150 (as in FIG. 2). Further displayed in FIG. 3, arean adjustable modular mounting bracket 100, a flat body portion 160adapted to be connected to and/or disposed on and/or with a cupholder110, and an updateable, replaceable, or digital advertising device 130,here an appurtenant panel, which may be readily adapted for display ofadvertising material. Additionally, FIG. 3 demonstrates how theadjustable mounting bracket 100, may be adjusted to an adjustable angle138 (shown as a dotted line) which allows the drink container 129 to bepositioned in a manner which is substantially flat, or substantiallylevel, front to back, meaning the front of the cupholder 110 (andconsequently the drink container 129) is able to be at substantially thesame height or distance from the ground, as the back of the cupholder110, and furthermore being parallel to the ground may help preventand/or reduce spilling of the beverage when placed in the cupholder 110.

FIG. 4 includes FIGS. 4A and 4B. FIG. 4A provides is a side view of oneimplementation of an adjustable mounting bracket 100 with an angled bodyportion 102, the body portion having a front side 106, a back side 107,one or more projecting member(s) 200, and projecting member bolt holes210, 212. In FIG. 4A, the arrow 105 shows the direction that the bodyportion 102 would move to attach to a stanchion, support structure orseatback (not pictured in FIG. 4A). It should be noted that the angledbody portion 102 may be fabricated with a range of angles to meet thespecifications of the support structure to which the angled body portion102 is designed to be attached to. The structure angle or SA° representsthe degree(s) to which a structure, such as a stanchion, seatback, maybe away from plumb, or vertical. The developments hereof contemplatethat the structure angle may be anywhere from 0° or r to as much as 45°or more. Arrow 108 demonstrates that the angle of the structure may bevariable, thus the SA° is also variable. Accordingly, the angled bodyportion 102 may configured and constructed with a BA° that closelyconforms to the SA° to facilitate and allow the back side 107 to besecured to the structure.

FIG. 4B is a side view of one implementation of an adjustable mountingbracket 100 with an angled body portion 102, projecting member 200, andprojecting member bolt holes 210, 212, and optional technology storagecompartment 220. Further, the body portion 102 has a front side 106 anda back side 107. The back side 107 is shown with more detail in FIGS.16E, 17E, and 17F and is described in more detail below.

FIG. 5 includes FIGS. 5A and 5B. FIG. 5A provides a side view of oneimplementation of an adjustable mounting bracket 100 with a flat bodyportion 160, a front side 112, a back side 113, one or more projectingmembers 200, and projecting member bolt holes 210, 212. The back side113 is the side that is mounted to a support structure, whether a seatback, stanchion, or other structure. FIG. 5B provides a side view of oneimplementation of an adjustable mounting bracket 100 with a flat bodyportion 160, a front side 112, a back side 113, one or more projectingmember(s) 200, and projecting member bolt holes 210, 212, and optionaltechnology storage compartment 220. FIGS. 4B and 5B demonstratevariations of the adjustable mounting bracket 100 that may optionallyhave technology storage compartments 220.

FIG. 6A provides an adjustable mounting bracket 100, with a projectingmember 200, and projecting member bolt hole 210. FIG. 6B provides anadjustable mounting bracket 100, with a projecting member 200,projecting member bolt hole 210, cupholder 110, and an updateable,replaceable, or advertising device 130. FIG. 6C provides an adjustablemounting bracket 100, with a projecting member 200, a projecting memberbolt hole 210, and a flag holder apparatus 250. FIG. 6D provides anadjustable mounting bracket 100, with a projecting member 200, aprojecting member bolt hole 210, and mobile phone holder apparatus 260.FIG. 6E provides an adjustable mounting bracket 100, with a projectingmember 200, projecting member bolt hole 210, and consumer electronicholder 270. FIGS. 6A, B, C, D, and E provide several variations ofimplementations of attachments to the adjustable mounting bracket.

FIG. 7A provides an isometric view of an implementation of an adjustablemounting bracket 100 with an angled body portion 102, projecting member200, and projecting member bolt holes 210, 212. In some implementations,the angled body portion 102 may have one or more connection slots 126located at the top of the front side 106 of the body portion. Theseslots 126 receive and secure the chosen attachment to the body portionthrough a “friction fit” or “snap fit” approach, that is, the resilientupper attachment flange of is inserted into the slot and the dimensionsof the flange and slot act to secure and stabilize the attachment to thebase.

FIG. 7B provides an isometric view of one implementation of anadjustable mounting bracket 100 with an angled body portion 102, havinga front side 106, a back side 107, one or more connection slots 126,projecting members 200, and projecting member bolt holes 210, 212, andoptional technology storage compartment 220.

FIG. 8 provides a side view of an adjustable mounting bracket 100 with aflat body portion 160, projecting member 200, and projecting member boltholes 210, 212. This FIG. 8 demonstrates how the tilt or cant of thecupholder attachment 110 can be adjusted. Other attachments couldlikewise be adjusted to attach and project from the mounting bracket atdifferent angles depending on the application. Arrow 216 shows how anattachment while secured at the top of the mounting bracket via flangesand slots, may allow the attachment to rotate with an arc-liketrajectory relative to the flat body portion 160.

FIG. 9 shows an isometric view from the back of an adjustable mountingbracket 100 with connected to a cupholder 110 and advertising apparatus130 in retracted position. This view of the mounting bracket 100 showsthe back side 113 that has mounting apertures 280. These mountingapertures (or mounting holes) may be fewer in number in otherimplementations of the adjustable mounting bracket hereof. The mountingapertures 280 support and secure the adjustable mounting bracket 100 tothe different mounting surfaces whether it be a seat stanchion, verticalmounting surface, or angled and/or reclined mounting surface (none ofwhich are shown in this FIG. 9). The back side 113 may have one or morevertical support members 143 and one more horizontal support members 144that provide structural integrity and support for the body portion ofthe mountable bracket.

FIG. 10 provides yet another isometric view from the front andunderneath of an adjustable mounting bracket 100 connected to acupholder 110 and advertising apparatus 130. The projecting members 200project outwardly from the flat body portion 160, to support and connectwith the attachment flange 290 (here the attachment flange 290 has twoflanges 290 a and 290 b) of the cupholder 110 attachment. The supportbolt 300 passes through the projecting member bolt hole (210, not shown)and through the attachment flange 290 to a second projecting member 200,where it may be secured in place by a nut and washer, or via a threadedconnection of the bolt hole of the projecting member. The support bolt300 is removable allowing the several attachments (described elsewhere)to be secured and placed at differing positions on the projectingmembers.

FIG. 11 provides another isometric view of an advertising apparatushereof, wherein the advertising apparatus 130 is adapted to be affixedto a support structure such as a cupholder 110. This view also shows theattachment flange 290, the support bolt 300, the upper attachment flange310 of the attachment and securing/locking tab holes 321 which aredescribed in more detail with FIG. 15B and FIG. 15G, inter alia.

FIG. 12 provides another isometric view of an advertising apparatushereof, wherein the advertising apparatus 130 is adapted to be affixedto a support structure such as a cupholder 110. FIG. 12 also shows thatthe advertising apparatus 130, in this case an appurtenant panel, may bedetachable from the support structure 110, noting that this may beattached to the body portion 109 by a variety of methods and/or devices.Further, an emblem member 111 is shown which may also be adapted to beintegrated or attached to the cupholder 110, or other attachmentapparatus. The area outlined by the dashed line 135 shows that theemblem member 111 provides an addition surface for an advertisement orsponsorship to be placed. This advertisement may be a simple as asticker; however, other implementations intricate designs or logos maybe molded in to or on the emblem as well.

FIG. 13 includes sub-part FIGS. 13A, 13B, 13C, 13D, 13E, 13F, 13G, and13H and provides a perspective view, several plan views, side views, acut-away view, an enlarged view of a detailed area of the mountablebracket and cupholder and advertising apparatus hereof.

FIG. 13A provides a front perspective view of one implementation of acupholder attachment 110, including an emblem member 111, advertisingapparatus 130, and attachment flange 290. In FIG. 13A, the dashed line163 is provided in relation to FIG. 13G, described in more detail below.

FIG. 13B provides a plan view (from the top) of a cupholder attachmentand advertising apparatus hereof, including the cupholder 110 a andemblem member 111. Also depicted is the cupholder support member 400,which may support a beverage container when placed in the cupholder 110.As depicted, the cupholder support member 400, may be molded orfabricated to include branding or sponsorship information on the supportmember, as shown by the boxes of dashed line 401 and 402. FIG. 13Cprovides a plan view (from the underside) of an implementation of acupholder attachment 110 and cupholder support member 400. FIG. 13Dprovides a side elevation view of a cupholder attachment 110, includingthe attachment flange 290, attachment flange bolt hole 214, anupdateable, replaceable, or advertising device 130, detailed area 309,and upper attachment flange 310. FIG. 13E provides a view of the back ofthe cupholder attachment 110, including the upper attachment flange 310,and shows how the attachment flange 290 may also run vertically on theback surface of the cupholder attachment 110. FIG. 13F provides acut-away plan view the cupholder attachment hereof at approximatelywhere dashed line 165 intersects with the cupholder attachment on FIG.13E. FIG. 13G provides a cut-away side view of an implementation of thecupholder attachment 110 and emblem member 111 hereof, located at thedashed line 163 of FIG. 13A. FIG. 13H provides an enlarged view ofdetailed area 309 including the upper attachment flange 310. The upperattachment flange may be configured at a slight angle, here, x°, awayfrom the cupholder attachment 110. The angle, x°, may be approximatelyfive (5) to fifteen (15) degrees; however, in the implementation asshown the angle of the upper attachment flange is approximately tendegrees (10°). The angling of this upper attachment flange may help holdan attachment secure, provide some additional stability, and may alsoprovide a pivot point for the attachments while they are connected tothe body portion of the mounting bracket.

FIG. 14 includes sub-part FIGS. 14A, 14B, 14C, 14D, 14E, and 14F thatprovide one or more of perspective views, side views, plan views, andisometric views of one implementation of the mountable bracket,cupholder, and advertising apparatus hereof. FIG. 14A provides a frontelevation view of one implementation of a mounting bracket 100 hereof,including a cupholder attachment 110, an emblem member 111, advertisingapparatus 130 here an appurtenant panel, and attachment flanges 290a/290 b. This view demonstrates that in this implementation theattachment flanges 290 a/290 b are configured to fit inside of theprojecting members 200 of a flat or angled body or base portion,described inter alia. Also visible is the support bolt 300 that extendsthrough the bolt holes of the body portion and the bolt holes of theattachment portion to fix the cupholder attachment 110 at a desiredangle relative to the mounted body or base portion. FIG. 14B provides aside elevation view of a cupholder attachment 110, including theattachment flanges 290 a/290 b, attachment flange bolt hole 214, anupdateable, replaceable, or advertising device 130, and upper attachmentflange 310.

FIG. 14C provides a plan view (from the bottom) of one implementation ofan adjustable mounting bracket 100 hereof with a flat body portion 160,including a backside 113, including a cupholder attachment 110 that hasa support member 400 for supporting beverage containers placed in thecupholder. Also shown and demonstrated in FIG. 14C is an alternativeview of how the attachment flanges 290 a/290 b rest inside of theprojecting members 200. Further, FIG. 14C provides a support bolt 300that is used to secure the cupholder attachment 110 to the selectedposition via aligning the bolt holes of the attachment flanges 290 a/290b with the bolt holes of the projecting members which are describedabove in FIGS. 4, 5, 7 and 8, inter alia.

FIG. 14D provides a back elevation view of one implementation of anadjustable mounting bracket 100 having a flat back body or flat backbase portion 160, having a back side 113, attached to a cupholderattachment 110 (not clearly visible from this back elevation view). Theback side 113 has a series of mounting holes 280 for mounting themounting bracket to a structure. FIG. 14D demonstrates how the upperattachment flange 310 is connected to the flat back base portion 160 viathe connection slots 126. Further, this view shows how a drink container129 may rest in the cupholder attachment 110.

FIG. 14E provides an isometric view of one implementation of anadjustable mounting bracket 100 and cupholder attachment 110. In thisimplementation the base portion is a flat back base 160. The projectingmembers 200 extend horizontally from the base and provide one or morebolt holes 210, 212, that allow the chosen attachment to be supportedand secured in place via the placement of a support bolt 300 that isextended through the bolt hole of one projecting member, then throughthe attachment flange bolt hole 214, then through the correspondingattachment flange bolt hole and projecting member bolt hole on theadjacent projecting member. Also visible from this view is the emblem111, advertising apparatus 130, cupholder support member 400, two of themounting bracket bolt holes 280, and a drink container 129. Although notincluded in this view, the developments hereof contemplate more than twobolt holes on the projecting members, as the projecting member may beconstructed of different shapes and size for different applications andusages.

FIG. 14F provides yet another isometric view of one implementation of anadjustable mounting bracket 100 and cupholder attachment 110. In thisimplementation the base portion 160 has a flat back side 113 that ismounted to a structure, such as a stanchion or seat back (not pictured).The base portion 160 has multiple mounting bracket bolt holes 280 whichare used to secure the mounting bracket to a suitable structure. Theprojecting members 200 extend horizontally from the base and provide oneor more bolts holes as described inter alia. In FIG. 14F, only bolt hole212 is visible, as the support bolt 300 is shown to occupy the space ofbolt hole 210. FIG. 14F also shows how the attachment flange(s) 290 a,290 b nestle inside of the space between the projecting members 200. Thedevelopments hereof have thus far shown that an attachment may have twoattachment flanges (as in FIGS. 11 and 13 a), corresponding to a leftside and a right side of an attachment, as shown in several of theimplementations described herein; however, the developments hereof alsorecognize that in some implementations one, two, three, four, five or insome instances even more attachment flanges may be used, depending onthe size, dimensions, weight, and other characteristics of theattachment being attached to the mounting bracket.

Returning to FIG. 14F, also shown are connection slots 126 whichfacilitate the connection of the cupholder attachment 110 to the baseportion 160 via the upper attachment flanges described in FIG. 7A, interalia. Furthermore, FIG. 14F provides an advertising apparatus 130,cupholder support member 400, that are also described herein. FIG. 14Fprovides a base portion 160 with a flat back 113 that has multiplemounting bracket bolt holes 280, the implementation shown here has six;however, the number of bolt holes may be 1, 2, 3, 4, 5, 6, 7, 8, 9, 10,or even more bolt holes depending on the type of attachment that may beconnected to the adjustable mounting bracket. For example, if a flagpole attachment such as that of FIG. 6C is attached to a mountingbracket with the developments and adjustable features hereof, in someinstances, it may be desirable to construct the mounting bracket with agreater number of mounting bracket holes, such as 8 or more, as theobject being supported by the mounting bracket attachment may beheavier, or may be subject to additional strain, such as from naturalforces such as wind gusts, and therefore it may be desirable to have anadditional number of bolts and bolt holds to secure the mounting bracketto the support structure.

FIG. 15 includes sub-part FIGS. 15A, 15B, 15C, 15D, 15E, 15F, 15G, and15H, and these views include a plan view, an isometric view, two sideviews, two back elevation views, and enlarged view of a detailed area ofthe mounting bracket 100 having a flat black 113. FIG. 15A is a planview of the mounting bracket 100 having a front side 112 and a back side113, including a flat backside body portion 160. The projecting members200 extend from the front side 112 and are described in further detailthroughout this application. The bracket in FIG. 15A also provides upperconnection slots 126 which allow the upper attachment flanges (describedelsewhere) to connect to the body portion 160. Also provided in FIG. 15Aare securing tabs or locking tabs 320. The securing tabs or lock tabs320 may project horizontally from the mounting bracket 100 and fastenand secure a desired attachment to the mounting bracket 100. One featureof these tabs is that if the attachment is adjusted to a 0° of cant, ora fully retracted position, the support bolt (described in FIG. 14A,inter alia) may not be necessary to secure, retain, or support theattachment in the retracted position. The securing tabs or locking tabs320 may be resiliently deformable so that the securing or locking tabs320 will return to or toward their original disposition and shape afterhaving been forced to move during the installation of an attachment orduring removal of an attachment. FIG. 15G provides an enlarged image ofthe securing tabs or locking tabs 320 which are molded into the mountingbracket and project and/or extend therefrom. The dashed lines of witharrows 322 demonstrate that the securing tabs 320 may be pushed towardseach other which would allow the tabs to be inserted in to securingslots (aka securing/locking tab holes as in FIG. 11) located on thedesired attachment, in some instances, the securing slots may be locatedon the attachment flange portion of the attachment. In someimplementations the securing tabs may have ends that have perpendicularprojections, protrusions, spurs, hooks, points, or extensions thatfacilitate the securing tabs connection to the desired attachment.

FIG. 15B provides an isometric view of an implementation of the mountingbracket described in FIG. 15A. From this view, the mounting bolt holes280 can be seen and the projecting member bolt holes 210, 212 are alsovisible. The shape and configuration of other portions of the front side112 may be variable depending on a variety of factors.

FIG. 15C and FIG. 15D provide a side elevation views of oneimplementation of an adjustable mounting bracket 100 with a flat bodyportion 160, a front side 112, a back side 113, one or more projectingmembers 200, and projecting member bolt holes 210, 212. The back side113 is the side that is mounted to a support structure, whether a seatback, stanchion, or other suitable structure.

FIG. 15E and FIG. 15F provide back elevation views of a back side 113 ofan a flat-backed body portion 160. The mounting bolt holes 280 arevisible in these depictions. FIG. 15 F also points out the connectionslots 126 that are visible from such a perspective.

As mentioned previously, FIG. 15G provides an enlarged image of thesecuring tabs or locking tabs 320. These locking tabs 320 (or sometimesreferred to as securing tabs 320) extend from the front side 112 of thebody portion 160. The locking tabs/securing tabs could similarly beused, implemented, or configured to work with an angled body portionsuch as the implementations shown in FIG. 17A, FIG. 17B, inter alia.

FIG. 15H provides yet another isometric view of an example of animplementation hereof including a flat backed body portion 160, wherethe back side 113 is flat which allows the body portion to be mounted tothe surface of a substantially vertical structure. FIG. 15H is similarto that of FIG. 9 above; however, here no attachment is connected to thebase, which allows for the connection slots 126 to be seen. The mountingbolt holes 280 are also clearly visible from this view.

FIG. 16 includes sub-part FIGS. 16A, 16B, 16C, 16D, 16E, 16F, and 16G,and these provide plan views, isometric views, a side view, andperspective views, of a mounting bracket with an angle built in and animplementation of a cupholder attachment is disposed therewith.

FIG. 16A provides a plan view from above an adjustable mounting bracket100 having a back side 107 and a front side (which in this view isobscured due to the presence of the cupholder attachment 110). Thecupholder attachment 110 has a cupholder support member 400 and anemblem member 111. The angled body 102 is visible from this plan view.

FIG. 16B provides an isometric view of an adjustable mounting bracket100 having a back side 107 and a front side (which in this view isobscured due to the presence of the cupholder attachment 110). Thecupholder attachment 110 has a removable emblem 111 placed into the rimof the cupholder. In this implementation, the cupholder attachmentfurther includes an advertising apparatus 130, here, an appurtenantpanel. The angled body portion 102 connects and attaches to thecupholder attachment 110. In FIG. 16B the cupholder attachment 110 isshown in a retracted position, that is, the cupholder attachment's cantor tilt is not adjusted to lift the cupholder attachment up and awayfrom the retracted position.

FIG. 16C provides an elevational side view of an adjustable mountingbracket 100 having a back side 107 and a front side (which in this viewis obscured due to the presence of the cupholder attachment 110). Thecupholder attachment 110 has a removable emblem 111 placed into the rimof the cupholder. In this implementation, the cupholder attachmentfurther includes an advertising apparatus 130, here, an appurtenantpanel. The angled body portion 102 connects and attaches to thecupholder attachment 110. In FIG. 16C the cupholder attachment 110 isshown in a retracted position, that is, the cupholder attachment's cantor tilt is not adjusted to lift the cupholder attachment up and awayfrom the retracted position. The projecting member bolt holes 210, 212,can be seen on the projecting member 200.

FIG. 16D provides an elevational front view of an adjustable mountingbracket 100 including a cupholder attachment 110. Also included in FIG.16D is an emblem 111 and advertising apparatus 130, here an appurtenantpanel.

FIG. 16E provides an elevational back view of an implementation ofadjustable mounting bracket 100 with an angled body portion 102. Thisview shows the back side 107 of an angled body portion which is alsoidentified and described in FIGS. 4A and 4B, inter alia. In thisimplementation, the mounting bolt holes 280 may be configured in amanner to allow placement of the mounting bolt at one of severallocations. In this implementation, the mounting bolt holes may also bereferred to as mounting bolt channels. FIG. 16E also shows theconnection slots 126. This angled body portion 102 may have verticalsupport members 143 and horizontal support members 144 that may give thebody portion sufficient structure and support to support the weight andpressure of any of the attachments that may disposed thereto or thereon.

FIG. 16F provides a plan view (from the bottom) of one implementation ofan adjustable mounting bracket 100 hereof with an angled body portion102, including a backside 107, including a cupholder attachment 110 thathas a support member 400 for supporting beverage containers placed inthe cupholder. Also shown and demonstrated in FIG. 16F is an alternativeview of how the attachment flanges 290 rest inside of the projectingmembers 200. Further, FIG. 16F provides a support bolt 300 that is usedto secure the cupholder attachment 110 to the selected position viaaligning the bolt holes of the attachment flanges 290 with the boltholes of the projecting members which are described above in FIGS. 4, 5,7 and 8, inter alia. FIG. 16F also shows securing tabs or locking tabs320. FIG. 16F also includes a support bolt nut 301 that attaches tosupport bolt 300.

FIG. 16G provides yet another isometric view of one implementation of anadjustable mounting bracket 100 with an angled body portion 102 attachedto a cupholder attachment 110. In this implementation, the mounting boltholes 280 may be configured in a manner to allow placement of themounting bolt at one of several locations. In this implementation, themounting bolt holes may also be referred to as mounting bolt channels281. Also shown in FIG. 16G is an advertising apparatus 130, in thiscase an appurtenant panel, and an emblem 111.

FIG. 17 includes sub-part FIGS. 17A, 17B, 17C, 17D, 17E, 17F, 17G, and17H, and these provide one or more plan views, isometric views,elevational side views, and enlarged view of a detailed area of themounting bracket with an angle built in.

FIG. 17A provides an overhead plan view of a mounting bracket 100 withan angled body portion 102, having a front side 106 and a back side 107.In this view, the projecting members 200 extend from the front side 106.Also visible from this view are the mounting bolt holes 280 or mountingbolt channels 281, connection slots 126, and securing tabs 320.

FIG. 17B provides an isometric view of a mounting bracket 100 with anangled body portion 102, having a front side 106 and a back side 107. Inthis view, the projecting members 200 horizontally extend from the frontside 106. Also visible from this view are the connection slots 126 andsecuring tabs 320.

FIG. 17C and FIG. 17D provide elevational side views of a mountingbracket 100 with an angled body portion 102 having a front side 106 andback side 107, one or more projecting member(s) 200, and projectingmember bolt holes 210, 212.

FIG. 17E and FIG. 17F provide two additional back elevational views of amounting bracket 100 with an angled body portion 102. Both FIG. 17E andFIG. 17F show the mounting bolt holes 280 or mounting bolt channels 281.

FIG. 17G provides an enlarged image of the securing tabs or locking tabs320. These locking tabs 320 (or sometimes referred to as securing tabsor securing clips 320) extend from the front side 106 of the bodyportion 102.

FIG. 17H provides yet another isometric view of a mounting bracket 100hereof, having a front side 106 and back side 107. The angled bodyportion 102 has one or more, or a plurality of mounting bolt holes 280or mounting bolt channels 281.

FIG. 18 includes sub-part FIGS. 18A, 18B, 18C, and 18D. These figures ofFIG. 18 provide cut-away sectional views and elevation views, of themountable bracket, cupholder, and advertising apparatus connected to aseat structure.

FIGS. 18A and 18B provide cut-away sectional views of an implementationof a mounting bracket 100, cupholder attachment 110, drinking container129, and emblem member 111. FIG. 18B also shows the angled body portion102, seat stanchion 120, and seat support structure 140.

FIGS. 18C and 18D provide elevational side views of a seat supportstructure and one implementation of an adjustable mounting bracket 100,cupholder 110, seat stanchion 120, and advertising apparatus 130. Inthis configuration, the mounting bracket 100 has an angled body portion102 adapted to be connected to and/or disposed on and/or with acupholder 110, and an updateable, replaceable, or advertising device130, here an appurtenant panel, which may be readily adapted for displayof advertising material. FIGS. 18C and 18D also demonstrate how thisimplementation of an adjustable mounting bracket may be attached to aseat support structure 140. In the implementations of FIGS. 18C and 18D,one or more holes 161 (three shown in FIGS. 18C and 18D) may beestablished for the purpose of receiving a tool configured to allow theuser to remove the panel and replace the panel with updated advertisingmaterial.

FIG. 19 includes sub-part FIGS. 19A, 19B, 19C, 19D, 19E, 19F, 19G, and19H. These figures provide isometric, plan, elevation, section, andperspectives of an emblem used and attached an advertising apparatushereof.

FIG. 19A provides an isometric view of an emblem member 111 which may beattached, adapted, or integrated with an attachment, whether acupholder, flag holder, or otherwise. The emblem member 111 may besecured using mounting screws 141 to complete an assembly of anattachment apparatus according hereto to provide additional advertisingspace. The boxes (advertising spaces) identified by dashed lines 135 and137 demonstrate that a primary logo may be placed inside the areadefined by dashed line 135 and a secondary logo may be placed insidethat area defined by dashed line 137. FIG. 19B provides an overhead planview of an emblem member 111, advertising space 135, and mounting screw141.

FIG. 19C and FIG. 19D provide elevational side views of an emblem member111 having advertising spaces 135, 137, and emblem mounting hole 147. Inthis implementation, the mounting screw 141 may be used to secure andattach the emblem member 111 to the selected attachment, described interalia. FIG. 19E provides a cutaway view of an emblem member 111 andmounting screw 141.

FIG. 19F provides a front elevational view of an emblem member 111having advertising spaces 135, 137, and emblem mounting hole 147. Inthis implementation, the mounting screw 141 may be used to secure andattach the emblem member 111 to the selected attachment, described interalia. FIG. 19G provides a plan view from the bottom of an emblem member111. From this view, emblem member alignment guides 148 are shown. Thealignment guides 148 may help the emblem be secured to the attachmentvia corresponding slots or channels that may exist in the structure ofthe attachment to which the emblem is secured. FIG. 19H provides yetanother isometric view of an emblem member 111, mounting screw 141, andemblem mounting hole 147.

What is shown in FIGS. 20A-20F are views of a mounting bracket andadvertising apparatus and tools related to installation of animplementation hereof. Particularly, FIG. 20A provides an isometric viewof an adjustable mounting bracket 100 including an exploded pre-mount ofa cupholder attachment 110 in a position for which it may be adapted tobe connected to a flat backed mounting bracket 160 (note, that thecupholder attachment or other attachments described may be connected ordisposed on or with an angled body mounting bracket as well). FIG. 20Ashows also that the appurtenant panel 130 may be detachable from theattachment apparatus 110, noting that this appurtenant panel 130 may beattached to the attachment apparatus 110 by a variety of methods and/ordevices. Further an emblem member 111 is shown which may also be adaptedor integrated with or attached to the attachment portion 110 (note themounting screws 141 which may be used for this purpose) to complete anassembly of a mounting bracket apparatus 100 according hereto to provideadditional advertising space.

FIG. 20B provides views of tool 700 which may be used with the attachingor removing an advertising apparatus 130. In general, and as shown inFIG. 20B, the tool 700 includes a handle 701, one or more legs 702connected to the handle 701 and one or more respective clip-engagingportions 703 connected to the respective leg portion 702.

FIGS. 20C, D, E, and F provide some more detail of one type ofreplaceable advertising device, e.g., an appurtenant panel 130. Portionsof note include the face surface 131 which might be used for indicia,particularly, though not necessarily of an advertising type, and may beof a variety of alternative forms, whether integrally formed with orremovably or irremovably set thereon or therein. A potential advantageof an appurtenant panel 130 may be that it could be relatively easilyremovable (though perhaps preferably with a particular tool to avertundesirable, vandalistic removal) and replaceable with an alternativepanel (not shown), differing primarily (if perhaps solely) in theindicia displayed on or as a part of the panel 130. Fast and efficientremoval, installation and/or replacement may thus be achievable. Note,though stickers such as those often used previously may also be usedhere, many typical implementations would not use stickers and useinstead interchangeable, replaceable panels 130 which each have discretepresentations screen printed directly thereunto or molded directlythereinto, the discrete presentations often being of different brandingor sponsorship, venue or team affiliation or the like. Moreover, thefront face of the panel 130 may be of different shapes, sizes and/or mayinclude alternative messaging types, as for example, electronic orelectromagnetic presentations such as light emitting diode (LED)presentations, or other electronic presentation forms providing visualor aural (or other sensory) signals (as for example, liquid crystaldisplay (LCD), e-paper, e-ink, plasma or other presentation forms), suchpresentations perhaps providing scrolling, static, flashing, randomand/or updateable custom messaging, such messaging alternatively beingre-programmable on particular panels 130 or being set such thatalternative messaging is provided by replacing the LED or otherelectronic presentation panel 130. Re-programmability might include anability to broadcast or near-cast a re-programming signal to one or moreelectronic presentation panels 130 simultaneously or serially. RadioFrequency (RF) signals could be usable here. RF Identification (RFID)could be useable herefor. Presentations aurally could be sent via one ormore advertising apparatuses to an individual patron via the airspacebetween the patron and the advertising device, or to listening devicesuch as a headset or an earbud. The listening device could be radiofrequency enabled to receive radio frequency signals from theadvertising apparatus, such as being an AM or FM or like radio device.Any of these could be used for general advertising, generalannouncements, play-by-play announcements along or alternativelyinvolving provision of player statistics, or the like or venueadvertisements.

Functional portions of the panel 130 which might provide for detachableattachment of a panel to a cupholder attachment 110 (or other mountingbracket attachment described herein, e.g. flag holder, phone holder,etc.) might include one or more slots 132, and, may in someimplementations be on one or, as shown in FIG. 20C, on both lateralsides of the panel 130. In some cases, as for example shown in FIG. 20C,among others, the slots 132 may be in or adjacent a respective one ormore tongues 133. As shown in FIG. 20E, a tongue 133 may be insertedinto a receiving area 155 of an attachment 110. The tongue 133 may thenride up a ramped catch 160 (see e.g. FIG. 20F) until the slot 132 may beengaged thereby (a dashed line representation of a tongue caught on/by acatch 156 is shown in FIG. 20F). This would provide for holding theappurtenant panel 130 in place relative to the attachment 110 andthereby provide a desirable visibility for the replaceable advertisingindicia on the panel 130, if any, and thereby provide an advertisingfunction of the overall combination.

In some implementations, a removal of an appurtenant panel 130 may beeffected by releasing the tongue and slot combination 133/132 from thecatch 156. In the implementations in FIGS. 20D and 20E and 20F, one ormore holes 161 (three shown in FIG. 20E) may be established for thepurpose of receiving a tool 700 with a tongue-engaging portion 701. Thetongue-engaging portion 701 may then engage the tongue 133 moving it sothat the slot 132 will no longer by caught by the catch 160. The tongueand slot combination 133/132 may then be removed from the receiving area155. Note, in a variety of implementations like this, the panel or apart thereof, as for example, the tongue, or part of the panel adjacentto the tongue, might be resiliently deformable so that the panel and thetongue will return to or toward their original disposition after havingbeen forced to move either by the ramped catch 160 during installation,or by a tool 700 at removal. A tool 700 may have different sized orspaced prongs for insertion in the respective apertures or holes 161.

FIGS. 21A, 21B, 21C, and 21D provide yet another alternative version andimplementation of the developments of an adjustable mounting bracket andattachment apparatus hereof. FIG. 21A provides an isometric view of anadvertising apparatus hereof, wherein the advertising apparatus 130 isadapted to be affixed to a support structure such as a cupholder 110.Note, however, in this implementation, the attachment 110 has projectingmembers 390 that are used to connect to a body portion or base portion103 that has support flanges 295, such as that of FIG. 21B. It should benoted that in this implementation the attachment apparatus 110 may stillpossess an upper attachment flange 310 to secure and connect the top ofthe attachment to the top of the base portion 103, via connection slots126. One optional feature for an implementation such as that of FIGS.21A and 21B is that the base portion 103 may have slots 103 s visible onthe front side 103 a that provide an opening for the projecting members390 to extend through and beyond the surface of the back side 103 b. Theprojecting members 390 may have one or more bolt support holes 391, 392which may be used to position the cant or tilt of the attachmentrelative to the base 103. A support bolt (not shown in FIG. 21A or FIG.21B) may pass through bolt hole 391 or 392 of the projecting member 390and then pass through the bolt hole 393 on the support flange 295 of thebase portion 103. In this way, the attachment 110 may be positioned atone of several positions to adjust the cant or tilt of the attachment.

FIG. 21C provides an isometric view of an advertising apparatus hereof,wherein the advertising apparatus 130 is adapted to be affixed to asupport structure or attachment such as a cupholder attachment 110.Note, however, in this implementation the attachment 110 has securingtabs or locking tabs 330 that extend from the back of the attachment110. These securing tabs/locking tabs 330 may be used to connect to abody portion 104 that has support flanges 295, such as those of FIG.21D. In the implementation of FIGS. 21C and 21D, the attachmentapparatus 110 may still have an upper attachment flange 310 to secureand connect the top of the attachment 110 to the top of the base portion104, via connection slots 126. The securing tabs/locking tabs 330 may beused to attach the attachment 110 to the base portion 104 by squeezingor pinching the securing tabs/locking tabs 330 towards each other andplacing the tabs ends (or spurs) 331 through the support holes 340 a,340 b located on the support flange 295 of the base portion 104. In thisway, the attachment 110 may be positioned and supported at one ofseveral positions to adjust the cant or tilt of the attachment.

The developments hereof include an adjustable mounting bracketcomprising:

a body portion having a front side, a back side, and at least onemounting hole defined therein, the body portion being adapted to beconnected or disposed on a support structure via the at least onemounting hole;

the body portion having a projecting member connected thereto andprojecting therefrom, the projecting member being adapted to receive andsupport an attachment element which is one or more of removable,interchangeable, and replaceable relative to the body portion andprojecting member, the projecting member having one or more holes orattachment members and the attachment element having one or moreattachment members or holes configured to be corresponding to one ormore holes or attachment members of the projecting member, and

said projecting member thereby being configured to receive and supportthe attachment element via a cooperative connectability of the one ormore holes members to secure the attachment to element the projectingmember.

Advertising apparatuses such as a seat attachment apparatus, adjustablemodular mounting bracket, digital display, cupholder, personal effectsholder, or a combination of two or more of these apparatuses may thusprovide convenient and attractive ways to display advertising in such amanner as to make it highly visible to the consumer. In some instances,such as with an attachment apparatus base configured to be easilymounted and secured in a visible location, and often having one or moredetachable advertising devices, either or both of a front portion fordisplay of the advertising, and/or optionally an advertising emblemmember portion for interchangeable display of advertising or otherindicia. An ease and/or quickness of changing or replacing the front oremblem members can be attractive features for changing advertising orother indicia, either in semi- or substantially permanently installeddispositions of the base unit, and/or for the advantage of massproducing base members or units on a larger scale for alternative localeusage, with production of fewer of each of different advertising/indiciadevices for different locales. Thus, molds would not need to be changedfor base members carrying locale-specificinformation/advertising/indicia. Note, exemplar locales or markets foruse hereof may including places where the seating envelope plays a rolein creating a consumer's experience such as, stadiums and arenas(municipal, local, college or professional sports venues, raceways ande-gaming arenas, e.g.), churches, movie theatres, casinos, concertvenues or mass transit.

As introduced above, a variety of alternative structures may implementthe advertising/indicia changing methods and/or apparatuses hereof.Support structures may come in different forms, including but notlimited to seat back structures of a variety of sizes, shapes and/orstyles, cupholders, a portable device or mobile device attachmentapparatus, a pole holder, or other storage or holding apparatus,armrests, and other structures that may be present or available in theseating envelope of a venue. Thus, the support structure may befree-standing or may be pre-attached to or may simply be a seatstructure, such as a seat back or arm or another portion of a seat.Support structures may be on structures other than seats or otherwise.Free-standing structures may take many shapes depending upon aparticular locale. Moreover, though retrofit apparatuses have beendescribed in some implementations of the developments hereof, the scopeand content hereof is not so limited, and instead may include basestructures which may incorporate the typically relative “quick” changeadvertising replacement options described herein. Still furthermore, theconnection mechanisms hereof are illustrative only as well and notlimitative of the scope and content hereof. Other connection mechanismsfor either display panels or emblem members may be used to the same orsubstantially the same effect, and thus be covered hereby.

Apparatuses hereof may be made by any of a variety of methods and/or ofa variety of materials. In many instances, impact resistant and/orultraviolet (UV) stable resin or material may be selected. Plasticsmolded to integral or unitary forms as shown herein may be typical,though other forms and materials may be used as well. Sonic weldingand/or glues and epoxies may be used to achieve certain combinations ofshapes as well. Moreover, any of many alternative colors and/or colorschemes may be used, whether for matching team or other affiliation, orfor matching locale usage. The developments hereof also contemplateusing glow-in-the-dark resins or material, either for the advertisinginserts or as part, or incorporated in specific locations on themounting bracket or attachment, for example, on the rim of the cupholderattachment, or along the top back edge of an attachment. Shapes andsizes are not limited to those shown and described here either, as sizesand shapes may be selected to adapt to any of many alternative supportstructures. Also, embossing and/or debossing of messages, logos oralternative communicative or decorative features, as part of themanufacturing process on any one or more surfaces may also be used, asfor one example on the top surface adjacent or in lieu of the emblemmember. If plural parts are used, different colors and/or embossing orother schema may be used to enhance interchangeability.

Furthermore, the developments hereof in some instances andimplementations contemplate the use and integration of fragrances,scents, or aromas into any of the molded plastic products that areutilized for the apparatuses described. These fragrances may be utilizedto impart a desired scent into the general area of the seating envelopeand generally improve the olfaction observed, perceived, and/or detectedby the patrons of the venue or establishment. In some instances, thefragrance or aroma may be embedded in the molded plastics for thecritical components of the advertising apparatus or body member. Inother implementations the fragrance or scent may be embedded in adiscrete attachable, detachable, and removable strip that is designed tobe placed and secured in concealed, unobtrusive, inconspicuous, low-key,or other hidden positions such under a horizontal member of the seatstructure, under a seat back, or under an arm or other portion of aseat. The developments hereof contemplate using scents such as fresh cutgrass, popcorn, or other desirable scents that may improve the ambianceand environment observed and experienced by the patron. Moreover, insome settings the implementations contemplate the use of a discreteattachable, securable, and subsequently detachable strip that isdesigned to absorb malodors. These deodorizing strips may be similarlyplaced and secured in concealed, unobtrusive, inconspicuous, or otherhidden locations within the seating envelope.

Although the present developments have been described with reference topreferred implementations, workers skilled in the art will recognizethat one or more changes may be made in form and/or detail withoutdeparting from the spirit and scope of the claimed inventions.

What is claimed is:
 1. An adjustable mounting bracket comprising: a bodyportion having a front side, a back side, and at least one mounting holedefined therein, the body portion being adapted to be connected ordisposed on a support structure via the at least one mounting hole; anattachment element which is one or more of adjustable, removable,interchangeable, and replaceable relative to the body portion; the bodyportion having a projecting member connected thereto and projectingtherefrom, the projecting member being adapted to receive and supportthe attachment element at an adjustable cant relative to the bodyportion; the attachment element being one or more of adjustable,removable, interchangeable, and replaceable relative to the body portionand projecting member, in that the projecting member is defined ashaving two or more adjustment holes and the attachment element isdefined as having one or more receiving holes configured to becorresponding in an operable relationship to a selected one adjustmenthole of the two or more adjustment holes of the projecting member toprovide the adjustable cant, and said projecting member thereby beingconfigured to support the attachment element via an insertion memberproviding cooperative connectability of a receiving hole of the one ormore receiving holes and an adjustment hole to secure the attachmentelement to the projecting member at a cant relative to the body portion.2. The apparatus of claim 1, the attachment element being selected froma group comprising a cupholder, a portable device or mobile deviceattachment apparatus, a pole holder, a hook, a light, an electronicdigital display, an illuminated digital advertising device, anilluminated or non-illuminated static advertising device and a tray. 3.The apparatus of claim 1, the support structure one or more of aseatback, seat stanchion, armrest, a seat support, and a freestandingstructure.
 4. The apparatus of claim 1, further comprising anadvertising device adapted to be one or both of removably connected toor disposed on the attachment element.
 5. The apparatus of claim 4, theadvertising device further having one or both of an appurtenant paneland an emblem member.
 6. The apparatus of claim 4, the advertisementdevice being readily adapted for display of advertising materialincluding one or more of printed material, reverse printed material, ormaterial imaged on the back side of clear advertising device, adhesivematerial, stickers, an electronic or electromagnetic presentation, anLED, LCD or plasma presentation, e-paper display, an electronic digitaldisplay, or removal material or materially integrally formed thereon, oras a part thereof.
 7. The apparatus of claim 1, the body portion beingflat or angled.
 8. The apparatus of claim 7, the body portion furthercomprising a technology storage cavity.
 9. The apparatus of claim 1,further comprising resiliently deformable securing tabs that project oneor both horizontally or vertically from the mounting bracket and furthersecure the attachment element to the body portion.
 10. The apparatus ofclaim 1, the body portion and the attachment element being each made ofone or the other of a moldable material and a die-cut material.
 11. Anadjustable mounting bracket comprising: a body portion having a frontside, a back side, and at least one mounting hole defined therein, thebody portion being adapted to be connected or disposed on a supportstructure via the at least one mounting hole; an attachment elementwhich is one or more of adjustable, removable, interchangeable, andreplaceable relative to the body portion; the attachment element havingone or more projecting members connected thereto and projectingtherefrom, the projecting member being adapted to connect to and receivesupport from the body portion, the projecting member having two or moreadjustment holes and the body portion having one or more receiving holesconfigured to be corresponding to one of the two or more adjustmentholes of the projecting member, and said projecting member thereby beingconfigured to provide support to the attachment element via an insertionmember providing cooperative connectability of the adjustment holes ofthe projecting member of the attachment element with a receiving hole ofthe body portion to secure the attachment at a cant relative to the bodyportion.
 12. The apparatus of claim 11, the attachment member beingselected from a group comprising a cupholder, a portable device ormobile device attachment apparatus, a pole holder, a hook, a light, anelectronic digital display, an illuminated digital advertising device,an illuminated or non-illuminated static advertising device and a tray.13. The apparatus of claim 11, the support structure being one or moreof a seatback, seat stanchion, armrest, a seat support, and afreestanding structure.
 14. The apparatus of claim 11, furthercomprising an advertising device adapted to be one or both of removablyconnected to or disposed on the attachment element.
 15. The apparatus ofclaim 14, the advertising device including one or both of an appurtenantpanel and an emblem member.
 16. The apparatus of claim 14, theadvertisement device being readily adapted for display of advertisingmaterial including one or more of printed material, reverse printedmaterial, or material imaged on the back side of clear advertisingdevice, adhesive material, stickers, an electronic or electromagneticpresentation, an LED, LCD or plasma presentation, e-paper display, anelectronic digital display, or removal material or materially integrallyformed thereon, or as a part thereof.
 17. The apparatus of claim 11, theback side of the body portion being flat or angled.
 18. The apparatus ofclaim 17, the body portion further comprising a technology storagecavity.
 19. The apparatus of claim 11, further comprising resilientlydeformable securing tabs that project one or both horizontally orvertically from the mounting bracket and further secure the attachmentto the body portion.
 20. The apparatus of claim 11, the body portion andthe attachment each being made of one or the other of a moldablematerial and a die-cut material.